Darren Ryan

Extensive and diverse experience managing and mentoring cross-functional creative and digital teams to thrive and deliver optimum creative solutions based on the specific, strategic needs of the consumer and organization.

Exceptional ability to define and execute creative vision proven to engage your customers and enable successful ROI through cost-effective sales, marketing, and creative programs.

Proven success in consistently building strategic, innovative, and creative solutions that can establish and revitalize the vision and direction of your brand and your customer’s needs.

Lead the branding process (workshops, messaging, visual, interaction, etc.) and strategy for 20+ direct-to-consumer brands laying the foundation for brand success.

Lead the creative strategy and planning to help the secure the agency a 75% win-rate for RFPs in 2019.

Developed and implemented critical creative processes and best practices to improve team workflows, increase creative output by 26%.

Raised the bar for creative excellence through caring, personalized mentorship, skills-development and creative direction resulting in a 125% increase in award-winning projects.

Established the importance of creative strategy and creative process to reposition the agency from task-focused to strategic partner for various existing and new clients.

Increased overall project volume by 86% and average project size by 181%.

Consistently increased internal revenue by a minimum of 24% annually (overall revenue growth was 213% increase from 2012 through year-end 2016).

Led and consulted with architects and builders to design and build out new creative studio spaces and cutting-edge video production facilities.

Continue to drive over 40 hours of training and coaching for each direct report annually including personalized skills-specific training plans.

Rebuilt and restructured in-house creative team to perform at or exceed agency-level quality in a high-pressure, quality-focused, short-timeline environment by developing and executing an extensive three and five-year strategic growth plans.

Added and grew new services such as copywriting, content development, mobile development, virtual and augmented reality, voice design, etc. in addition to coaching and hiring new skill sets to meet the new standards of quality set forth in my planning.

Designed and launched successful new video production business model and state-of-the-art video production facility that exceeded expected first-year revenue by 49%.

Increased client satisfaction ratings in year-one by 35% and have driven these ratings to a sustained level between 81-86% completely and mostly satisfied clients.

Developed and executed the first corporate blogging strategy for Home Depot creating new revenue streams and generating content daily and serving as editor-in-chief.

Built and managed team of 11 content developers who worked closely with merchandising teams to develop daily interactive, short and long form content for homedepot.com.

Managed the completion over 2,200 projects, large, small and everything in between throughout the first 14 months and executed to meet all expectations and exceed them.

Developed and managed editorial calendars for various forms of content for both daily and weekly promotional launches.

Teamed with merchants, vendors and internal clients to create and develop intuitive and interactive customer-facing content from daily promotions to large-scale capital projects.

Developed, planned and coordinated a scalable market launch program proven successful by acquisition rates of over 15% of the consumers and 60% of the nonprofits in first market launch.

Designed and implemented various programs for hundreds of retail and service partners resulting in over $25 million in annual sales transactions resulting in over $1 million dollars in annual charitable donations.

Designed scalable and customizable marketing solutions and tools for over 1.2 million nonprofits to learn how to market and build stronger donation channels through the Benevolink platform.

Initiated, developed and guided the company through major core product enhancements including corporate re-brand, the marketplace concept, product re-launch, innovative technologies programming and more propelling Benevolink into the leader in the charitable marketing coalitions industry.